Tätä sivua päivitetään parhaillaan. Palaathan myöhemmin takaisin!
Practice theories, Ethnography, Alternative Organizing, Exchange, Markets, Social Movements, Informal work, Sustainable business, Dialogue theory and practice
Studying practices among low-income consumers. This project focused on consumer practices related to packaging, mass communication and primary education at the BOP and emerging markets in four continents. The research methodology was ethnographic and data was gathered in Brazil, India, Russia and Tanzania during 2009 and 2010. The objectives of the research were to document and describe practices in these markets and to advance the innovation work of the Finnish forest sector.
The project identified a number of opportunity spaces in the BOP markets. These business and innovation opportunities arose from an analysis of the existing low-income consumer practices.
The project was part of a wider Radical Market Innovation (RAMI) programme and was funded by Tekes and Forest Cluster. The project finished in June 2010 when the final report (PPT presentation), photo gallery and video materials were delivered to the Forest Cluster. The results were also utilized in Innovation Labs for members of the Forest Cluster.
BOP Innovation project. The BOP Innovation project (2009-2010) focused on studying innovations at the BOP and emerging markets. The objective was to offer Finnish innovation policy actors’ a deeper understanding of innovation processes aiming to develop socially responsible solutions targeted at low-income markets.
Furthermore, the project sought to encourage relevant Finnish stakeholders to better recognize innovation opportunities in the BOP markets. The project was funded by National Innovation Agency, Tekes.